Campaign Analyst, Personal Financial Services

United Overseas Bank Ltd (UOB)

Campaign Analyst, Personal Financial Services

United Overseas Bank Ltd (UOB)


Job Nature: Permanent

Job Category: Corporate Banking, Corporate Finance, Generalist

Qualification: Diploma


Functional area: Personal Financial Services (PFS)
Employment type: Full-time
Job Type: Permanent

Job Description
  • Develop and execute marketing campaigns as per business requirements in timely manner
  • Ensure efficiency in implementing campaigns
  • Adhere to controls and guidelines in campaign operations framework and processes
  • Perform tracking on marketing effectiveness and analyse marketing campaign initiatives for business stakeholders
  • Generate insights and present recommendations for business prioritization
 Requirements
  • Degree in Statistics, Applied Mathematics, Computing, or equivalent quantitative disciplines. Strong mathematical and statistics background.
  • Minimum 3 years of experience in preferably retail banking, ecommerce, telecoms or retail
  • At least 2 years of experience in campaign development and execution cycle
  • At least 2 years of experience in data analysis and good understanding of data & statistical modelling
  • Experience in SAS (Base, Stats, Macro, EG, EM). Proficiency in SQL is required
  • Experience in building and telling compelling stories around data using visualization analytics tool like Qlik Sense, Qlikview, or Tableau.
  • Excellent analytical and problem solving skills
  • Good communication skills in areas of complex ideas/analysis/models
  • A strong team player with ability to work in a diverse team in delivering business results
  • Strong stakeholder management skill

Company Overview

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.
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