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BRIGHTMINDS
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"You, My Friend, Are a Brand" Your future depends on YOU. But how much do you know about crafting yourself into a Brand?

Polytechnic “Every new beginning comes from some other beginning’s end.” - Seneca

University “The beginning is the most important part of the work.” - Plato

  • BrightMinds 2018: Polytechnic and University Edition
  • Contents
  • Polytechnic Features
    • Back
    • All Features
    • Great Eastern Life Assurance
    • JLL Property Consultants
    • Kaplan Higher Education Academy
    • Land Transport Authority
    • LASALLE College of the Arts
    • Management Development Institute of Singapore
    • Ministry of Defence
    • Ministry of National Development
    • Nanyang Technological University
    • National University of Singapore
    • NetLink Trust
    • Republic of Singapore Air Force
    • FRANK by OCBC
    • Attorney-General's Chambers
    • Republic of Singapore Navy
    • Singapore Civil Defence Force
    • Singapore Institute of Technology
    • TMC Academy
  • University Features
    • Back
    • All Features
    • Central Provident Fund Board
    • Great Eastern Financial Advisers
    • Immigration & Checkpoints Authority
    • Land Transport Authority
    • Ministry of Defence
    • Ministry of National Development
    • Republic of Singapore Air Force
    • Republic of Singapore Navy
    • Singapore Civil Defence Force
  • Cover Story
    • Back
    • Part I: “You, My Friend, Are a Brand.”
    • Part II: SWOT Analysis on Your Personal Brand
    • Part III: Turning Weaknesses into Strengths
    • Part IV: Secret Weapon of Soft Skills - Communications